The SoCal Cosmetic Network

Cosmetic Surgery for Women Over 50 is Booming Business

October 29, 2009, The 50 plus cosmetic surgery market has been experiencing a boom in business, not just for the ever-growing market of younger generations that have saturated the cosmetic plastic surgery market for years now.

Mainly women in the 50 plus market are undergoing cosmetic surgery to combat saggy breasts to face lifts offering them a more youthful appearance. “Many women with large breasts have had discomfort for many years and by the time they reach 50 and over, they decide to do something about it”, says the consultant cosmetic plastic surgeon Norman Waterhouse, one of the founding plastic surgeons of MyBreast and ex-president of BAAPS and/or BAPRAS (The British Association of Aesthetic Plastic Surgery and The British Association of Plastic Reconstructive Aesthetic Surgery).

“This type of breast surgery has a high satisfaction rate from patients. Rather than wanting larger breasts, this age group of women are sick of droopy breasts so come in for a breast lift (mastopexy). When people think of breast cosmetic surgery, they normally just think about implants, but there are many more ways to reshape the breast without using implants such as the mastopexy.” Says Waterhouse.

“There is a greater acceptance now for women in this age group to under-go cosmetic surgery, where as when their mother’s were in their 50s, there would have been a lot of stigma attached. Women in their 50s and 60s also feel a lot younger these days than women of that age group did 20-years-ago and want their appearance to correspond with that.” Says consultant cosmetic plastic surgeon Stephen Hamilton of MyBreast.

As many cosmetic plastic surgeons across the pond in Great Britain to many here in the United States and popular Southern California destinations for cosmetic plastic surgery procedures such as Beverly Hills to Newport Beach and San Diego, breast reductions in women over 50 is a market that continues to grow, just as breast implants does with younger generations women worldwide.

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